E.R.A.
Expression · Script · Action
Reorganize a company the way a film is produced: it starts by listening to the voice of who created it, becomes a script, and ends in directed execution.
What it is for
Reorganize the strategy without the company losing its own identity along the way.
- 1Expression
- 2Script
- 3Action
- 4Editing & Mixing
- 5Release
When to use it
- The company grew and the strategy became a patchwork.
- Leadership’s discourse does not match what happens in practice.
- You want to professionalize without distorting what brought you here.
How it thinks
- Every company has a plot. We begin by capturing yours.
- From listening comes a script. From the script come the actions.
- Five acts, from the leadership’s free expression to the launch of the new positioning.
- Coherence between what is said, what is planned and what is done.
What you receive
- Capture of the plot and the business’s key conflicts
- Progress Script, the strategy document
- Repositioning, internal and external
What changes in your business
The strategy stops being a PDF in a drawer and starts making sense to those who live the company every day.
E.R.A. could be the method for your moment?
In the diagnostic we confirm whether it is this one, another, or a combination of them.
WhatsApp +55 (41) 98752-1444 · fale.com@advisor.tips · advisor.tips