Proprietary methodology · Brand & Positioning
TIMBRE
From the first sound to the seal of value
A brand is not defended with opinion. It is defended with the chain of decisions that built it, from the first name to the final value.
What it is for
Build or reposition a brand until it becomes a protected, measurable asset: name, voice, color and symbol tied together by criteria, registered, defended and appraised in a report.
- 1Diligence
- 2Naming
- 3Wardrobe
- 4Portrait
- 5Seal
- 6Asset
When to use it
- The customer sees no difference between your company and the competitor, and decides on price.
- The brand no longer matches the size or the moment of the company.
- Name, domain, social profiles or reputation have no clear protection.
- You need to know, in a number, what the brand is worth.
How it thinks
- Six acts, each closed by a document signed by the partners: Diligence, Naming, Wardrobe, Portrait, Seal and Asset.
- No choice, from name to color, is justified by personal preference. Each one follows a criterion defined beforehand.
- Registration, defense and reputation move together with the creation, not after it.
- The brand ends up measured: the value goes into a report, and repeats over time.
What you receive
- A brand built or repositioned: name, voice, color and symbol, with the chain of decisions documented
- Registration, domains, social profiles and defense of the brand in the company’s name
- A brand value report, with periodic reappraisal
What changes in your business
You stop debating taste and end up with a brand that has an owner, is documented and has a number. An asset that defends itself.
TIMBRE could be the method for your moment?
In a diagnosis conversation we confirm whether it is this one, another, or a combination of them.